The league has partnered with the Gay, Lesbian and Straight Education Network and the Ad Council on an ad campaign addressing homophobic language and has worked with the gay rights advocacy group GLAAD on initiatives to address anti-gay bullying and other issues.

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The actual language of the ad is scientifically accurate and encourages healthy dialogue.

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That person signs up for a webinar using the same language found in the ad but to a greater depth, and then shares the findings with a colleague.

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So the ad speaks to you directly, with language and positioning that makes you seriously consider a new opportunity.

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Between stories the audience splits into small teams for absurdist language games with obscure rules where cheating, ad libbing and quarrelling are actively encouraged.

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