With the development of cross-regional and transnational commodity marketing, there appears the problem of cross-cultural orientation of Ad language.

在商品跨国销售的同时，随之出现的是广告语言的跨文化定位问题。

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Like translation, similar foreignization and domestication can be adopted to deal with cultural problems in AD language. However, foreignization and domestication here are of wider sense.

可用类似于翻译中的异化、归化方法来处理广告中的文化问题，不过这里的异化、归化具有更广泛的意义。

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In the same year, a CGI Bruce Lee appeared in a Chinese language ad for a whisky brand, which offended many fans because Lee was widely known not to drink alcohol at all.

同年，一个威士忌品牌把一张电脑合成的李小龙照片用在了其中文广告里，这一举动冒犯了许多粉丝，毕竟大家都知道李小龙可是滴酒不沾的人。

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The league has partnered with the Gay, Lesbian and Straight Education Network and the Ad Council on an ad campaign addressing homophobic language and has worked with the gay rights advocacy group GLAAD on initiatives to address anti-gay bullying and other issues.

CNN: NHL partners with advocacy group to stamp out homophobia

The actual language of the ad is scientifically accurate and encourages healthy dialogue.

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That person signs up for a webinar using the same language found in the ad but to a greater depth, and then shares the findings with a colleague.

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