在英国，63%的食品杂货支出是在五家大的超市集团消费的。

In Britain 63% of our grocery spending goes through the big five supermarket groups.

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百胜餐饮集团的首席财务官里克·卡鲁奇表示，“我们的想法是，通过在菜单上增加更多种类的食物，我们向消费者销售的产品可以满足他们全天的需要。”

"The idea is that by having a greater range of things on the menu, we can sell to consumers products they want all day," says Rick Carucci, the chief financial officer of Yum! Brands.

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“这些说法的流传伤害了零售商，但娱乐了消费者。” Verde 集团总裁保拉·考特尼说。

"Storytelling hurts retailers and entertains consumers," said Paula Courtney, President of the Verde group.

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