Branding brain storming: How China brands enter World brands Club?

品牌头脑风暴：中国品牌怎样进入世界品牌俱乐部？

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Chinese companies want to create world brands and the foreign companies want to increase the selling in China which all change the Chinese design industry.

中国公司想创造世界品牌，外国公司想增加在中国的销量，这些都正改变着中国的设计产业。

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On the corner, there's a Starbucks and a 7-Eleven—all of the international brands that you see all over the world nowadays.

在街角，有一家星巴克和一家7-11，它们现在是遍布世界各地的国际品牌。

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In the days when millions of men smoked cigars at work and at home, Ybor City was the undisputed cigar capital of the world, and brands like Have-a-Tampa became household names.

VOA: standard.2010.04.15

Now Baidu has become one of the best-known Chinese brands in the world because of that decision.

正因为这个决定，百度已成为,世界知名的中国品牌之一。

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Adding Lucasfilm to Disney's portfolio of world class brands significantly enhances the company's ability to serve consumers with a broad variety of the world's highest-quality content and to create additional long-term value for our shareholders.

ENGADGET: Disney acquires Lucasfilm for $4.05 billion, plans more Star Wars movies

Lucasfilm to join company's global portfolio of world class brands including Disney, ESPN, Pixar, Marvel and ABC.

ENGADGET: Disney acquires Lucasfilm for $4.05 billion, plans more Star Wars movies

In a world where brands are constantly fighting for attention, many marketers are asking themselves a key question: What is the best way to impact purchase decision and brand loyalty?

FORBES: Marketers Have It Wrong: Forget Engagement, Consumers Want Simplicity