Adding Lucasfilm to Disney's portfolio of world class brands significantly enhances the company's ability to serve consumers with a broad variety of the world's highest-quality content and to create additional long-term value for our shareholders.
ENGADGET: Disney acquires Lucasfilm for $4.05 billion, plans more Star Wars movies
Lucasfilm to join company's global portfolio of world class brands including Disney, ESPN, Pixar, Marvel and ABC.
ENGADGET: Disney acquires Lucasfilm for $4.05 billion, plans more Star Wars movies
In a world where brands are constantly fighting for attention, many marketers are asking themselves a key question: What is the best way to impact purchase decision and brand loyalty?
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Company silos are not a new phenomenon, but in a world where brands are increasingly built (or destroyed) by customer conversations across social media, marketing leaders have a new imperative: They must align their organizations around the consistent delivery of great customer experiences in order to fulfill their brand promises.
But these students will be learning about, rather than enjoying, the world of luxury brands.
In an ideal world, perhaps brands would seek to support that process by encouraging responsible consumption.
But how do a couple of thinly financed guys from Argentina break into the big, entrenched world of global brands?
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According to Ed Keller, co-author of The Face-to-Face Book: Why Real Relationships Rule in a Digital Marketplace, 90 percent of real-world conversations about brands, products and services happen offline.
That young people all over the world are creating brands and technologies that challenge and overshadow decades old institutions this startup revolution is evidence enough of the great power of Millennial thinking.
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For starters, China lacks the creative thinking, open communications and advanced educational system that can foster full-scale, disruptive innovation like the kind that made Silicon Valley the home to world-famous brands such as Oracle, Cisco, and Apple.
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Those two clubs rank as baseball's two top sports brands (see "The World's Top Sports Brands"), so the incremental value Rodriguez brings in terms of ticket sales and TV ratings is limited.
Indeed, only this week Unilever, the second largest advertiser in the world, insinuated that its strategy now is to make its brands media properties in their own right, focusing on content and relevancy in a world where media, entertainment and brands are rapidly converging.
The world's biggest brands, however, must find promising new ways to pitch their products.
The CES Brand keynote panel featured the marketing minds of the world's top brands.
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Indeed, Yahoo recently axed plans for an alliance with Disney, one of the world's strongest brands.
Brand America may be suffering in the eyes of the world, but American brands are still prospering.
De Castro brings more than 20 years experience leading operations, strategy, partner management and revenue generation for some of the world's leading brands.
However, the outsized premium one has to pay to gain association with world-renowned education brands is, for many students, no longer worth the cost.
To understand just how far Samsung has to go, consider the ranking of the world's top brands, as quantified by consultancy Interbrand, based in New York.
Meanwhile his sponsors -- some of the world's biggest brands remember -- had willingly used him to promote their products, build the image and sell the dream.
Since its launch in 2010, Instagram has won more than 50 million users, and nearly half of the world's top brands use it as part of their marketing strategy, according to a recent study.
In a digital world where the best brands have the best opportunities, the sizable offer by News Corp. is a reminder that value goes to those who apply great brands to changing technologies for the benefit of consumers.
As one of the world's leading brands, by then running fast-food restaurants in dozens of countries worldwide, McDonald's was plainly associated with the trademark around the globe and could reasonably expect the South African courts to protect it from lookalikes.
This topic was front and center of a conversation I had recently with Tom Herbst, Director of Marketing, Rums, for Diageo, a consumer goods company with a portfolio of world-famous drink brands, including Captain Morgan and Captain Morgan Black, the darker, bolder spiced version in the line-up of Diageo rums.
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Twenty years ago, the world's leading luxury brands routinely rationalized not doing anything about fakes.
Hallmark Business Connections is a division of one of the most recognized consumer brands in the world.
This new generation of vehicles will be marketed under multiple brands around the world starting in 2007.
What does it mean to be one of the 40 most valuable sports brands in the world?
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Opera also delivers tools, distribution, engagement, monetization and market insights to developers, publishers and brands around the world.
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This acquisition builds on that foundation and combines two of the strongest family entertainment brands in the world.
ENGADGET: Disney acquires Lucasfilm for $4.05 billion, plans more Star Wars movies
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