The key is how to present the product story in an unique and impressive way that's never-before-seen by the consumers.

关键是如何以一个消费者从未见过的独特和令人印象深刻的方式来呈现产品故事。

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The recent "Golden Ratio" campaign marks another milestone in the journey, this time by demonstrating the product story in a simple and fascinating way.

最近的“黄金比例”广告活动标记着旅途中的另一个里程碑。这次通过一个简单及引人入胜的方式来展示产品的故事。

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And if you do use stories, you should not feel obligated to describe every single product backlog item as a user story.

如果你在使用用户故事，你不应该觉得自己必须要把每个产品待办事项列表中的待办项都描述成用户故事。

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It was just focused on bringing up the product and making people wear the brand again and how the brand is aligning to this particular feeling and story.

苹果只专注于提升产品,让人们再次接受品牌,想办法让品牌能唤起一种情感和故事。

斯坦福公开课 - Twitter之父Jack.Dorsey演讲：好奇和灵感的力量课程节选

The product is the story we're telling the world.

产品就是我们告诉世界的故事。

斯坦福公开课 - Twitter之父Jack.Dorsey演讲：好奇和灵感的力量课程节选

Unless Fiat-Chrysler has a secret plan to power cars with giant, watch-like mainsprings, electrification (along the spectrum of hybrid, plug-in, and battery-electric vehicle designs) will be a growing part of the product story in the U.S. Why curse it?

WSJ: Fiat 500e Review: The Bosses Don't Love It, but You Will

It was a great way to really involve people in her vision and let them see the product and story firsthand.

FORBES: 9 Tips on Running a Successful Kickstarter Campaign from 3 Women Who Have Done It

Reduce your findings to actions that help you adjust your approach for future interviews and integrate key findings into your product and story.

FORBES: Are You Making Something Usable? Part 6 -- How to do it.