The key is how to present the product story in an unique and impressive way that's never-before-seen by the consumers.
关键是如何以一个消费者从未见过的独特和令人印象深刻的方式来呈现产品故事。
The recent "Golden Ratio" campaign marks another milestone in the journey, this time by demonstrating the product story in a simple and fascinating way.
最近的“黄金比例”广告活动标记着旅途中的另一个里程碑。这次通过一个简单及引人入胜的方式来展示产品的故事。
Perhaps you have a grass-roots story of overcoming adversity, or you're bringing a product or service to an underserved market.
也许你有一个普普通通的克服逆境的故事，或者你想将你的产品和服务打入草根市场。
It tells a story, which is always a wonderful element to incorporate into the design of a product.
它是在讲故事，而这个故事把精彩的元素都融合在了产品的设计之中。
Practical application: Relate to your prospect and come up with a story that gives them imaginative reasons to use your product or service.
实际运用：联系客户的实际情况，讲述一个与其相关的故事，给出新颖独到的理由让客户使用你的产品或服务。
And if you do use stories, you should not feel obligated to describe every single product backlog item as a user story.
如果你在使用用户故事，你不应该觉得自己必须要把每个产品待办事项列表中的待办项都描述成用户故事。
After a couple of rounds of planning poker the team agrees on 20 story points whereby the product owner stands up in rage "whaaaat?!".
经过几轮规划扑克活动之后，团队同意分配20个故事点数。 此时产品负责人站了起来，怒道：“什么？！”
In a well-functioning development team, you would normally have one story source - perhaps the product development department, which together with dev leads or the individual devs define each story.
一个运作良好的软件开发团队通常只有一个故事的来源：可能是产品开发部门，他们和开发小组领导或和所有开发团队成员一起定义每个故事。
A story is a description of functionality to be implemented in the product, often stated in terms of what user roles the feature supports and what business value it offers them.
所谓的事例就是产品中执行功能的描述，通常陈述于特性支持什么样的用户角色以及它能提供什么样商业价值的术语中。
As its name suggests, a user story tells a story about a customer or user employing the product.
就像它的名字那样，用户故事讲述客户或者用户使用产品的情况。
The product is the story we're telling the world.
产品就是我们告诉世界的故事。
When product management wants to know how much it costs to build some set of features I just multiple the one of the figures in red by the number of story points the team has estimated.
当产品管理层想要知道构建某些功能需要多少成本的时候，我就用表中红色数字乘以团队估算出来的故事点数就可以了。
To go Europe-wide and tell the story of how the product is used.
影响遍及欧洲，讲述产品如何使用的故事。”数字化反倒意外地没有写在其中。
The good thing about adding a user story to the release backlog for the spike is that it allows the product owner to prioritize it.
向发行版计划安排中为架构研究添加用户描述的优点是允许产品所有者对用户描述指定优先级。
In the product backlog and release backlogs, the development team estimates and assigns story points to each user story.
在产品计划安排和发行版计划安排中，开发团队将评估每个用户描述并为其分配描述点。
It was just focused on bringing up the product and making people wear the brand again and how the brand is aligning to this particular feeling and story.
苹果只专注于提升产品，让人们再次接受品牌，想办法让品牌能唤起一种情感和故事。
The quality of the author's product is to a high degree based on whether he succeeds in keeping the details of the story consistent with the architecture.
作品的质量在很大程度上取决于作者是否成功的将故事的细节统一在总体的框架结构之下。
Though a story map isn't necessarily a replacement for a product backlog, it is useful to compare and contrast them.
虽然故事图并不是要代替产品backlog，但仍有必要对二者进行对比。
"Search is, in my mind, yesterday's story," said Lewis Dvorkin, chief product officer at Forbes, which recently redesigned its Web site to make it more social.
“在我看来，搜索已经是昨日黄花”，福布斯的首席产品官lewis Dvorkin说，最近它们刚刚重新设计了网站，是它更加社交化。
And if this is true, it is criminal to treat this information like a tabloid news story, and tease the final product while trying to build a market and make money.
如果确有此事，人们就应该对把这些信息当做小报新闻发布的行为加以谴责，并对其追求市场和金钱的拍摄成果嗤之以鼻。
Because the user story process provided higher quality requirements, the Product Owners have committed to this and driving it will improve the processes greatly.
因为用户案例流程提出了更高的质量要求，所以项目负责人致力于此，推动用户案例将极大地改进流程。
With detailed statistics made available to every user, however, the story is very different — a free analytics product would improve the company's poor user retention rates.
当每个用户都能看到使用的详细数据，情况就有所不同了——一个免费的分析工具将会提高整家公司较低的用户保持率。
The story is as interesting as the product.
这个故事是一样的产品感兴趣。
The story sale that I encourage and article sale have same place, be in namely relate a story while pass enterprise and product information.
我提倡的故事营销和文章营销有相同的地方，就是在讲述故事的同时传递企业和产品信息。
Not only is he being transformed, the demonstration of the product ingredients is cleverly and beautifully weaved into the story.
他不仅被转化，产品成分的示范也巧妙和精美地编织到故事里。
Typically, tasks are assigned to team members, but the stories remain unassigned, and the team or the Product Owner decide when a story is complete.
一般来说，任务会分配给某个团队成员，但是事例仍然尚未分配，而团队或者ProductOwner会决定什么时候完成一个事例。
A properly described story includes a summary or headline, some description or discussion of the feature, and conditions for the feature's acceptance by the Product Owner.
一个合适描述的事例包括概括、特性讨论的一些概括，以及ProductOwner接受特性的状况。
Stephen Thompson: "the Beatles catalog's release on iTunes is the biggest news story since the last time a product everyone has was made available in a store."
StephenThompson：自上一次苹果商店向人们出售一个人人都有的商品之后，披头士专辑在iTunes上的发布真的可以称得上是最大的新闻了。
The greatest consumer product success story of the past decade, the iPod has made a winner of Apple.
凭借iPod这款过去十年间最为成功的消费品，苹果电脑成了赢家。
The greatest consumer product success story of the past decade, the iPod has made a winner of Apple.
凭借iPod这款过去十年间最为成功的消费品，苹果电脑成了赢家。
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