Unless Fiat-Chrysler has a secret plan to power cars with giant, watch-like mainsprings, electrification (along the spectrum of hybrid, plug-in, and battery-electric vehicle designs) will be a growing part of the product story in the U.S. Why curse it?
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It was a great way to really involve people in her vision and let them see the product and story firsthand.
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Reduce your findings to actions that help you adjust your approach for future interviews and integrate key findings into your product and story.
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However, the moment Reuters quotes an Apple executive who reportedly stated that the firm will not develop a particular product, the story is removed.
But what I try to reinforce is that the way he found out about the product is a genuine story.
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If your purchasing of the product were the lead story in the New York Times, what would the headline say?
As I've said, I'm not concerned with product placement (which we actually enjoy covering in our Screen Grabs series), so much as excessive, story-destroying product placement.
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The release of SimCity will likely be studied for years as a case of how not to launch a product, and the story keeps getting stranger and stranger.
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It is the rare firm that is not one uncomfortable question or story about the product mishap away from a controversy.
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Limit your pitch deck to 10 slides or less, tell a story and demo your product (see post here).
Instead of casting itself as the antagonist, Infocious chose to become a vital character in another strand of the story, with a product called LingoSpot.
Impact of the truth on business success: To be successful almost every organization needs to sell be it a product, a service, a story, or a promise.
During a new business pitch you can share a story about how your product helped a client increase sales despite the economic downturn, helping your prospects see themselves succeeding as they use your product.
There is no question that the branding game is a lot more complicated than it was back when Don Draper and his team could knock out a competitive story line for a product in a matter of hours, if not minutes.
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The whole concept of creating a company built around the astounding properties of a variety of green algae called nannochloropsis smacks uncomfortably of the 1973 Charlton Heston flick Soylent Green, in which the namesake food product at the heart of the story is supposedly made from plankton but is actually made from spoiler alert!
Stay close to what makes your product relevant and different and tell your story in a relevantly different way.
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Another part of the NASCAR story is its packaging or product attributes.
The Bolt-On product is woven into the comic book story seamlessly, while the story shows a behind-the-scenes look at what happens away from all of the epic battles.
But McIlroy and Nike were just the highest profile story amid a slew of new product launches from all the major golf manufacturers in January.
Maybe the real story ought to be how a product of Manhattan wealth and privilege turned on his own caste, attacking the corrupt financial elite with a zeal not seen since the days of Teddy Roosevelt, and then was punished for his class treachery (just before his crusade was 100 percent vindicated by recent history).
If the ultimate product brand marketeers are looking at using their enterprise story commercially, shouldn't you consider investing in your corporate brand too?
While there is considerable value in these types of sponsorships, we find that companies are able to convey a story and personality of their service and product more easily and convincingly through the personality and media outlets of a professional eSports team or player.
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Lehman Brothers (nyse: LEHMQ - news - people ) went under, and the thinking behind it continues to be a cornerstone of this magazine, despite the economic environment: Luxury is about connoisseurship, not price--about knowing the story behind and the value within a product.
It tells the true story of Christopher McCandless, a soulful young product of a good college and a solid middle class family.
"Nostalgia is the selling point of their product, but this is a living history and a story of resistance and not falling to the forces, " he said.
This exercise, long popular in Business Schools and entrepreneur circles, runs on the belief that in 30 seconds, you should be able to tell your story. (be it sell your product or in the case of interviewing, sell yourself) PwC guides students through a series of steps to help hone this pitch.
"You know, there's nothing that makes my day more than getting an e-mail from some random person in the universe who just bought an iPad over in the U.K. and tells me the story about how it's the coolest product they've ever brought home, you know, in their lives, " Jobs said at the All Things Digital conference in 2010.
This story is told at all levels of IT in all product areas.
Most network executives play down the digital threat (as incumbents often do), and the networks are resorting to cleverer--and potentially more intrusive--product placements as a way to zap the zappers (see related story, p. 82).
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