Gift giving is all about what's under that wrapping paper rather than the package itself, but when the holidaysareover those shiny new gadgets won't just protect themselves from the inevitable wear and tear.
Although passenger volumes appear to have bottomed out and freight recently recorded a small increase, IATA's boss, Giovanni Bisignani, fears that the worst is yet to come and that once the summer holidaysareover the crisis will intensify.
But the scale of disease will be better assessed in two or three weeks' time, when the holidaysare properly over and seasonal factors can no longer be cited for banks being on life support.