World Marketing Masters Dr Philip Kotler · customer value to the decision of the factors summarized as follows: currency prices, a time-cost, energy cost and physical costs of four major areas.

世界市场营销大师菲利普·科特勒博士把总客户价值的决定因素概括为：货币价格、时间成本、精力成本和体力成本四大方面。

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While many articles either bemoan or belittle marketing, it was refreshing to hear Dr. Philip Kotler talk about the good that marketers can create.

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