Philip Kotler gives the example of the brick industry, which is about as close to being a commodity business as is possible.

ECONOMIST: Idea

Philip Kotler (born 1931), who has been a professor of marketing at the school for over 40 years, is largely responsible for that.

ECONOMIST: Guru

While many articles either bemoan or belittle marketing, it was refreshing to hear Dr. Philip Kotler talk about the good that marketers can create.

FORBES: Can CMOs Create A Better World Through Marketing?