We must establish the brand stature and sustain it with vim and vigor if we want to make a brand recognized and sustain the customers loyalty to the brand.

要想让品牌根植入客人心里，就要树立起一个品牌高度，要不断给品牌输入新的内容和活力。

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As for price sensitivity, highly loyal customers may in fact come to expect a price discount as a reward for their loyalty.

就价格敏感性而言，忠诚度高的顾客实际上可能会期望以价格折扣作为对他们忠诚的回报。

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Such multi-brand loyalty means that one company's most profitable customers will probably be its competitors' most profitable customers as well.

这种多品牌忠诚度意味着，一家公司最赚钱的客户可能也是其竞争对手最赚钱的客户。

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Understand it, and you'll have discovered another powerful tool for attracting new customers, building loyalty among existing customers, cutting costs and increasing satisfaction.

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"We're always looking for new ways to reward our customers' loyalty, " the spokesman said.

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But customers' loyalty to existing brands is so strong, says Mr Carbone, that foreign entrants would be attracted only if Brahma-Antarctica raised beer prices: hardly a desirable outcome for beer-drinkers.

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