Loyalty to customers and giving back to the community are values that have made the pair billionaires.

对客户忠诚并回馈社区是两人成为亿万富翁的秘诀。

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As for price sensitivity, highly loyal customers may in fact come to expect a price discount as a reward for their loyalty.

就价格敏感性而言，忠诚度高的顾客实际上可能会期望以价格折扣作为对他们忠诚的回报。

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But what was perhaps most astonishing about Mr Jobs was the fanatical loyalty he managed to inspire in customers. Which other technology brand do you ever see on bumper stickers?

但是乔布斯最令人称奇之处是他培育的高度的顾客忠诚度。你看过哪一个其他的科技商标被贴在汽车保险杠上？

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Also, after holding the line on profit-sapping discounts through much of 2010, GM increased incentive spending in December, and even more sharply so in January and February, in a bid to reward loyalty of existing customers and to woo non-GM customers.

FORBES: GM Is Still Putting Its House Back Together

Rather than back away from the traffic data that got it in trouble in the Netherlands, TomTom is counting on it to increase loyalty among existing customers and lure new consumers to its products.

FORBES: TomTom CEO: 'Very Limited Impact' From Speed Trap Controversy

Doing all of this will help you to create a better experience for your customers, increase their sense of loyalty and turn them from customers to fans, while shaping new ways to solve business problems.

FORBES: Move up http://i.forbesimg.com t Move down