Themain consumer characteristics suggested here are consumer involvement, product knowledge, and price consciousness.

研究中探讨的消费者特性分别是消费者卷入、商品知识和价格意识。

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Conclusion as discussed, this study focused on examining Chinese Generation Ys consumer involvement in fashion clothing and their brand perceptions and consumption.

结论如前所述，本研究着重于研究中国的时尚服装伊苏代消费者的参与和他们的品牌认知和消费。

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Advertising effects the appraisal automatically when consumer confronted with unfamiliar production, especially significant under low - involvement condition.

消费者对认知不完善的商品进行评价时，广告发生了自动的影响，这种情况在低卷入状态下更为显著。

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Brands that afford greater levels of consumer involvement deride higher levels of loyalty.

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While the former position focuses on all that big data has to offer, the latter focuses on increasing consumer emotional involvement in the brand through social media and content marketing stories as well as on weaving the brand storyline into offline brand experiences and marketing initiatives.

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And while you may be inclined to disdain government regulation as the source of price increases for the consumer that result from government involvement, in many if not most cases, those prices would have been higher without government regulation had business taken steps to do the right thing all on their own.

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