Themain consumer characteristics suggested here are consumer involvement, product knowledge, and price consciousness.
研究中探讨的消费者特性分别是消费者卷入、商品知识和价格意识。
Conclusion as discussed, this study focused on examining Chinese Generation Ys consumer involvement in fashion clothing and their brand perceptions and consumption.
结论如前所述，本研究着重于研究中国的时尚服装伊苏代消费者的参与和他们的品牌认知和消费。
Advertising effects the appraisal automatically when consumer confronted with unfamiliar production, especially significant under low - involvement condition.
消费者对认知不完善的商品进行评价时，广告发生了自动的影响，这种情况在低卷入状态下更为显著。
Advertising effects the appraisal automatically when consumer confronted with unfamiliar production, especially significant under low - involvement condition.
消费者对认知不完善的商品进行评价时，广告发生了自动的影响，这种情况在低卷入状态下更为显著。
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