While the former position focuses on all that big data has to offer, the latter focuses on increasing consumer emotional involvement in the brand through social media and content marketing stories as well as on weaving the brand storyline into offline brand experiences and marketing initiatives.
And while you may be inclined to disdain government regulation as the source of price increases for the consumer that result from government involvement, in many if not most cases, those prices would have been higher without government regulation had business taken steps to do the right thing all on their own.
Sponsors, ranging from consumer-electronics makers to automobile firms, may soon start questioning their involvement if they perceive negative publicity tarnishes their brands.