Advertising in aircraft "is a unique way to reach a very affluent customer and allows a brand to differentiate its delivery channel over a competitor, " Thiel says.

飞机上的广告是一个独特的方式来接触到顾客，并使一个品牌因其特殊的传输通道来超过竞争对手，”泰尔说。

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Successful retailers are ones where the consumer is learning to shop the brand, not the channel.

成功的零售商是让消费者在他们那里认识到买的是牌子而不是渠道。

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Television advertising is important for market entry to establish brand recognition; however, this channel is losing its effectiveness.

电视广告对于进入市场，建立品牌认知是很重要的；然而，这种媒体逐渐失效。

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Instead of perceiving a variety of touch-points as part of the same brand, omni-channel retailers let consumers experience the brand, not a channel within a brand.

FORBES: Can Omni-Channel Retail Combat Showrooming?

In continuing their purchases of adjacent vendors in the security space Sophos is executing on the one-stop shopping model that relies on brand and channel to succeed.

FORBES: Sophos + Astaro: Good companies, bad deal

Sky and Disney are working together to create a brand new television channel, Sky Movies Disney.

ENGADGET: Sky cuts a deal with Disney for exclusive access, launches Sky Movies Disney