Instead of perceiving a variety of touch-points as part of the same brand, omni-channel retailers let consumers experience the brand, not a channel within a brand.
In continuing their purchases of adjacent vendors in the security space Sophos is executing on the one-stop shopping model that relies on brand and channel to succeed.
Sky and Disney are working together to create a brand new television channel, Sky Movies Disney.
ENGADGET: Sky cuts a deal with Disney for exclusive access, launches Sky Movies Disney
In making his choices, the producer CMO will seek to expand the brand audience across every channel used.
It immediately liberates your thinking by taking you out of yourself and allowing you to truly channel the brand in all its glory.
FORBES: The Sgt. Pepper Brand Liberated The Beatles. Does Your Brand Liberate You?
For multi-channel retailers like Lucky Brand, drive consumers to their preferred medium.
FORBES: Last Minute Holiday Marketing Tips From Six Top Retailers
It also plans to launch in September FXX, another pay TV channel under its FX brand aimed at 18 to 34 year olds.
The essential understanding here is that companies need to acknowledge that these platforms are no longer just another distribution channel for ads or brand pages.
They saw this particular bridge, given its dark history, as an opportunity to channel their life insurance brand in a profound, meaningful, authentic, incredibly helpful way.
FORBES: Samsung Life Insurance 'Channels The Brand' By Saving Lives
Because nothing quite says "hip brand rejuvenation" like associating your channel with an 80-year-old magazine, NBCUniversal today announced the rebranding and makeover of its G4 television channel into "The Esquire Channel" (as in Esquire magazine).
Visit our YouTube channel to learn more about Brand Keys methodology, applications and case studies.
YouTube channel to learn more about Brand Keys methodology, applications and case studies.
But when Channel Four dropped the T4 brand it spelled the end for its related programmes and tie-in events.
Teaching someone how to influence people, drive action, build trust and create brand loyalty regardless of the channel or technology used takes a lot more time and energy.
FORBES: Should You Outsource Social Media Or Do It Yourself?
They'd been commissioned to create 10-second "interstitials"--quick ads meant to flash a logo and help establish a brand--for a newly conceived cable channel.
Hirzl debuted its first-ever TV commercial last month on the Golf Channel with Dave Pelz speaking for the brand.
Opening up a two-way communication channel with customers is vital for building a brand for your business in Web 2.0.
While 60 million households is respectable distribution for a second-tier cable network, Current has long suffered from poor channel placement, low visibility and a diffuse brand identity.
FORBES: Current TV Sold To Al Jazeera; $500 Million Deal For Al Gore and Co. [UPDATED]
The limited functionality of a Facebook Page does not provide a sufficient channel for interesting interactions between consumers and a brand, or personalized access to intriguing offers, deals and services.
FORBES: How Companies Can Make The Most Of Their Facebook Data
As Tim Cook of Apple recently explained, retail outlets are not just a mere distribution channel, they are the face of the brand, where people can discover new products, get more out of the ones they currently own and receive service when things go wrong.
Channel Four said it wanted to replace the T4 brand to reflect the change in viewing habits and find new ways to serve its younger viewers.
In addition to establishing stronger consumer brand awareness, Yang would like Lenovo to build more sophisticated retail channel networks in the U.S. and forge closer relationships with wireless carriers, he said.
FORBES: Lenovo CEO Keeps Focus On Hardware, Eyes PC Market Crown
The audience is getting more, too better sharing functionality, enhanced following features, presence on our channel screens and soon new account pages so they can brand themselves just like contributors do.
FORBES: Inside Forbes: The Nieman Foundation Is Looking for Disruptors. Count Us In.
Kellogg's, for instance, promotes its cereal brand, Special K, in co-productions with the Discovery Health Channel in America.
ECONOMIST: Competition in your local supermarket is getting vicious
The brand now has five channels, including Shut Up Cartoons, a YouTube-funded channel that features 16 cartoon series.
FORBES: Smosh's Ian And Anthony Are A New, Purely Digital, Breed Of Celebrity
Dozens of businesses notably use Twitter well to communicate with customers, but one big brand that has done an exemplary job of using social media as a customer service channel is Zappos.
FORBES: Why Businesses Should Use Social Media For Customer Service
While Facebook remains a relevant channel for user acquisition, enterprises rely on their own communities to drive sales, brand advocacy, social sharing and community ideation.
FORBES: Community Beyond Facebook: Making Every Brand Social
The key to succeeding in omni-channel retailing is understanding the new role of the store: the central representation of your brand.
Acer's channel business model is instrumental to the company's success, while its multi-brand approach integrates Acer, Gateway, and Packard Bell brands in worldwide markets.
ENGADGET: AcerCloud blows into Europe, bringing remote access to your (Acer) laptop
应用推荐