The thesis clearly defined the concept of TV channel brand and creatively built the practical application frame of Incorporated Marketing Communication theory.

本文清晰地界定了电视频道品牌的概念，创造性地建立了整合营销传播理论应用于电视频道品牌的实践框架。

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The propaganda film of TV channel image is an important component of the overall TV program packaging which plays the role of creating channel image and establishing channel brand.

电视频道形象宣传片是电视整体包装的一个重要的组成部分，它有着塑造频道型形象、树立频道品牌的作用。

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It also plans to launch in September FXX, another pay TV channel under its FX brand aimed at 18 to 34 year olds.

WSJ: News Corp 3Q beats Street on pay TV, 'Pi'

Hirzl debuted its first-ever TV commercial last month on the Golf Channel with Dave Pelz speaking for the brand.

FORBES: Hirzl Making a Case with Kangaroo Leather Glove