The New York Times ran a story last summer about how haircut outfits were bucking the economic downturn.
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For Kadima it was clear that to survive the events of the summer of 2006, it needed to develop a story line to hide the truth.
Though Boncompagni says she got her idea in the summer of 2007, when the market neared its peak, she sets her story in a crumbling economy: banks fail, hedge funds go under, and the government steps in.
Every summer, when he smells the first sweet tomato from his yard, he remembers a story from several years ago, involving tomatoes, basil, olive oil, champagne and a light bulb.
Twenty years ago this summer Britain was going crazy over a Grease - a musical, based on a soppy love story set in 1950s America.
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This story unfolded in February 2006, with a furor like that of one of those summer thunderstorms that periodically sweep across the nation's capital, seeming to arise out of nowhere, building rapidly to a loud and frightening climax, and then moving out again, leaving Washingtonians to wonder what had hit them.
Americans like Katie Gibson, a cancer survivor from Bozeman, Montana, who shared her story with me this summer.
Whether it's a small love story or a mad man with an ax, there are big scares going into this summer's blockbusters.
While superheros will be the story of the summer, there are other films in the pipeline that could help make this summer a record breaker.
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In other upcoming milestones, Copeland, whose story raised the nation's awareness of flesh-eating bacteria, will receive a service dog this summer, when she will work with amputee children in a wilderness camp.
Last summer, motorsport chief Max Mosley won his case against News of the World for invading his privacy in publishing a story alleging that he took part in a Nazi-themed sadomasochistic orgy with prostitutes.
The U.S. Gulf of Mexico is a different story, while the region is poised for quick growth, the ripple effects of the Summer 2010 Macondo well accident has left big scars, both for Transocean and BP.
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