Che Yin's story began on a hot summer night.

车胤的故事开始于一个炎热的夏夜。

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The New York Times ran a story last summer about how haircut outfits were bucking the economic downturn.

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For Kadima it was clear that to survive the events of the summer of 2006, it needed to develop a story line to hide the truth.

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Though Boncompagni says she got her idea in the summer of 2007, when the market neared its peak, she sets her story in a crumbling economy: banks fail, hedge funds go under, and the government steps in.

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