As the news spread, people looked to PETA for their reaction, thinking surely they'd cook Sony's proverbial goose.
In 1984 Sony did it again with the D-50 portable CD player, offering near-audiophile fidelity on a much more durable medium.
It'll be available in black this April, with a white version following in June -- consider it the company's take on bedside or kitchen speaker that you'd normally see from Sony or Harman.
The 3-D phenomenon is important to Sony's television and media businesses, as evidenced by what was shown at the company's CES booth, and as Microsoft Game Studios vice president Phil Spencer suggested in an interview last year.
Probably won't be Nokia, since they're wedded to Symbian, Samsung already is a Palm licensee (even if they don't seem particularly enthusiastic about it lately), and it seems unlikely (though not impossible) that it'd be SE, since Sony's clearly turned its back on Palm as a platform, which leaves just Motorola and LG.
One company that is buying into the 3-D-with-glasses trend is Sony, which makes movies and TVs to work with the technology.
Sony "expects to succeed" and we'd like to see that happen -- there are a lot of faithful fans looking for a real competitor from a phone maker often one step behind the competition.
ENGADGET: Sony Xperia Z: hands-on with the new flagship at CES 2013 (video)
As with Sony's portable HDTV offering, the MREAL has two small displays sitting just in front of your eyes -- and also like the Sony (and any similar technology, we'd imagine) certain images take some getting used to -- particular those intended to be up close, with small writing (the dashboard of a car, for example).
ENGADGET: Canon MREAL Mixed Reality headset hands-on (video)
Lucky Sony, which makes not only films and 3-D camera systems but also games consoles.
Cameron had been toying with doing a 3-D version of Cleopatra with Angelina Jolie at Sony.
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Earlier this year, Sony announced a software improvement that will allow 3-D gaming on its PlayStation 3 console.
Sony gave a glimpse of its big plans for 3-D gaming at E3, offering blockbuster games that are compatible with the technology as long as players have new, pricey 3-D TVs.
But at this juncture as the competition heats up, and with Sony pushing out new technologies including Move and also 3-D games, being everything to everyone may be more harmful than helpful to the company.
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But above all, what Nintendo has learned from its research over the past few decades -- and what television makers and rival game companies like Sony Computer Entertainment are learning -- is that 3-D plus glasses is a losing formula, Nintendo executives said.
In an October interview, Sony marketing executive Peter Dille also sang the praises of 3-D on the PlayStation 3.
Eh, even though Sony's launched some unexpected PSP accessories recently, we'd assume the phone attachment won't ever take off.
If Samsung, Sony or someone else had come up with a better tablet, I'd be singing their praises, but that hasn't happened yet.
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Last month, Sony released a new firmware update for its PlayStation 3 console, which included support for 3-D Blu-ray movie playback.
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None of this stuff is what we'd call red hot, but we're hungry for PS4 details and this is what Sony's delivering.
Mr Callaby's design was chosen "because it was bold, adventurous and you could see the sheer effort he'd put into creating a stand-out piece of work", said the judges from Sony Music and London-based creative agency FOAM.
We're obviously a part of Sony and we do take a very long-term perspective on the business as a whole, and I'd always say, well instead of focusing on the first 6 months, I think the better perspective and great example to really see where things stand is really with the PS2.
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