第四章和第五章是本论文的核心部分，分别从理论和实证两方面对顾客资产价值评估进行了研究。
Chapter four and chapter five is the key part of a thesis, which carry on research to customer's assets value assessment from the theory and reality respects respectively.
本文结合“顾客角色”定位理论，对顾客资产价值进行了较为全面和深入的剖析，指出顾客资产价值的基石在于顾客关系。
This paper analyses customer assets value comprehensively and deeply according to "customer role" theory. It presents that the cornerstone of customer value lies in customer relationships.
这就是团购的矛盾之处：当聚焦在价格时，你冒着破坏顾客体验的风险，而那正是协助建立企业资产和价值的要素。
That's the irony, by focusing on price you run the risk of eroding the very thing that helps build equity and value beyond price - customer experience.
应用推荐