第四章和第五章是本论文的核心部分，分别从理论和实证两方面对顾客资产价值评估进行了研究。
Chapter four and chapter five is the key part of a thesis, which carry on research to customer's assets value assessment from the theory and reality respects respectively.
本文结合“顾客角色”定位理论，对顾客资产价值进行了较为全面和深入的剖析，指出顾客资产价值的基石在于顾客关系。
This paper analyses customer assets value comprehensively and deeply according to "customer role" theory. It presents that the cornerstone of customer value lies in customer relationships.
这就是团购的矛盾之处：当聚焦在价格时，你冒着破坏顾客体验的风险，而那正是协助建立企业资产和价值的要素。
That's the irony, by focusing on price you run the risk of eroding the very thing that helps build equity and value beyond price - customer experience.
在顾客心理能级中最重要的是顾客的品牌忠诚度，它集中体现着品牌资产的价值。
Brand loyalty degree is the most important one and epitomizes the value of brand assets.
文化对顾客资产三个方面的驱动要素，即价值驱动要素、品牌驱动要素和关系驱动要素都存在一定影响。
Culture also affects customer asset in three aspects, value driving factor, branch driving factor and relation driving factor.
市场关系资产可以有效降低成本，提升价值流程的绩效，把握价值创造的机会，从而有利于实现顾客价值最大化。
Markey relation assets can effectively help reduce cost, improve performance of value flow, seize the opportunity created by value and be benefit for the realization of customer value maximization.
在介绍关系资产特性的基础上，阐明了关系资产在顾客价值创造中的作用。
On the basis of attributes of relational assets, it expounds their roles in customer value creation.
第二、顾客资产管理的前提是要确定顾客的价值，建立顾客资产评估机制；
Secondly, The premise of CEM is identifying the customer's value and building customer equity's evaluation system.
顾客资产的实质是顾客关系的价值。
The essence of customer asset is the value of customer relationship.
顾客忠诚是品牌资产价值的集中体现，同时也是品牌资产管理的重要内容。
Customer Loyalty is the value of brand equity, and also is the important content of brand equity.
顾客忠诚是品牌资产价值的集中体现，同时也是品牌资产管理的重要内容。
Customer Loyalty is the value of brand equity, and also is the important content of brand equity.
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