随着人们生活水平的提高，电冰箱便成为许多家庭购买支出中首要的一项。
With the enhancement of people's living standard, refrigerators have become the first big item (that) households buy.
促销带给顾客的，不仅仅是节约购买者购买支出的这种单一利益，而是包括一系列利益的组合。
Promotion offer customers not only cost saving, but also a series of promotion benefits, such as convenience, entertainment, value expression.
雪上加霜的是，发自美国而蔓延至全球的信用紧缩以及经济的不景气，导致欧洲消费者减少购买支出。
What is more, the global credit crunch and economic recession that initiated in the U. S. is catching up with Europe, causing reduced consumer spending in Europe.
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