... effectiveness of leadership 领导效能 effectiveness of persuasion 说服效果 effector 效应器 ...
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With their inherent characteristics, presupposition and conversational implicature can meet the space-saving and attention-catching ends, thus are frequently applied by advertisers to reinforce the persuasiveness of advertising.
预设与会话含义现象由于其自身的特点,在某种意义上可以实现广告语在篇幅及吸引注意力方面的要求,经常被广告人用来增强广告的说服效果。
参考来源 - 英语商业广告中预设与会话含义的运用There are some applied proposals about plane visual images in advertising persuasion have been raised finally by all the analysis above. It is about how to play the persuasion effectiveness better of plane visual images in Ads.
本文以平面视觉形象在广告说服中的应用作为切入点,通过广告说服ELM说服原理分析了平面视觉形象在广告中枢、边缘两个说服路径中的应用,由此总结出平面视觉形象在广告说服中的效果及影响其说服效果的因素,最终提出一些平面视觉形象在广告说服中的应用建议,即如何更好地发挥平面视觉形象在广告中的说服效果。
参考来源 - 广告说服中平面视觉形象的分析与应用·2,447,543篇论文数据，部分数据来源于NoteExpress
顺着思路走：传达的信息和听者思路方向一致时，说服效果最好，能轻易被听者思维理解的想法更容易被接受。
Go with the flow: persuasion is strongest when the message and audience are heading in the same direction. Thoughts which come into the audience's mind more readily are likely to be more persuasive.
因此，本研究探讨广告语篇中各类预设手段以及它们是如何取得特定的文体效应以增强广告的说服效果的。
Therefore, the purpose of the present study is to try to explore the usage of various presuppositions and how it helps to achieve the persuasive function in advertising language.
现在他又推出了一本书，内容是怎样让说服效果倍增——其中的关键在于尝试影响别人之前按正确的步骤行事。
Now he has produced a book that shows how to multiply the effects of your persuasion. The key is to take the right steps before you attempt to influence someone.
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