对品牌的认知忠诚度可由某些品牌的演绎来确定,即由消费者认知的并且在未来可能会使用的品牌中,转而落在拒绝域中的品牌。
Cognitive loyalty towards a brand would be ascertained after deducting the brands that fall into the rejection region from the brands that the consumer is aware of and might use in the future.
与客户内部化相关的理论包括:客户忠诚的决定因素、科特勒的六阶段营销理论、客户认知空间理论和交易费用理论。
Theories that correlate with it include: the determinative factors of client loyalty, Kotler's six-stage marketing theory, client cognition space theory and transaction cost theory.
依据消费者行为理论与认知理论,将顾客忠诚定义为顾客的一种知识。
Customer loyalty is defined as a sort of knowledge on the basis of theory of consumer behavior and the theory of cognition.
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