对品牌的认知忠诚度可由某些品牌的演绎来确定，即由消费者认知的并且在未来可能会使用的品牌中，转而落在拒绝域中的品牌。

Cognitive loyalty towards a brand would be ascertained after deducting the brands that fall into the rejection region from the brands that the consumer is aware of and might use in the future.

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与客户内部化相关的理论包括：客户忠诚的决定因素、科特勒的六阶段营销理论、客户认知空间理论和交易费用理论。

Theories that correlate with it include: the determinative factors of client loyalty, Kotler's six-stage marketing theory, client cognition space theory and transaction cost theory.

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依据消费者行为理论与认知理论，将顾客忠诚定义为顾客的一种知识。

Customer loyalty is defined as a sort of knowledge on the basis of theory of consumer behavior and the theory of cognition.

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