对品牌的认知忠诚度可由某些品牌的演绎来确定,即由消费者认知的并且在未来可能会使用的品牌中,转而落在拒绝域中的品牌。
Cognitive loyalty towards a brand would be ascertained after deducting the brands that fall into the rejection region from the brands that the consumer is aware of and might use in the future.
与客户内部化相关的理论包括:客户忠诚的决定因素、科特勒的六阶段营销理论、客户认知空间理论和交易费用理论。
Theories that correlate with it include: the determinative factors of client loyalty, Kotler's six-stage marketing theory, client cognition space theory and transaction cost theory.
依据消费者行为理论与认知理论,将顾客忠诚定义为顾客的一种知识。
Customer loyalty is defined as a sort of knowledge on the basis of theory of consumer behavior and the theory of cognition.
研究结论表明,品牌关系由认知、情感、忠诚三个维度构成。
The result shows that the relationship between brands is best explained by three dimensions: cognitive understanding, emotion and loyalty.
文章探讨了跨渠道购买行为模式下消费者认知对网络零售商忠诚的影响。
This paper explores the impact of consumer's perception on online retailer loyalty in cross-channel shopping style.
赛事忠诚由行为忠诚与情感忠诚两部分构成,可从赛事认知、球迷价值判断、球迷满意、观看习惯和向它人推荐等方面进行测量与分析。
It can be measured and analyzed from the cognition of sport events, the valuable judgments of fans, the satisfaction of fans, the habit of enjoyment, the recommendation to others and so on.
品牌忠诚度、品牌知名度、品质认知度、品牌联想度和其他资产5个部分构成了公司的品牌资产。
Brand loyal degree, brand popularity, quality cognition degree, brand associate degree and other assets 5 part form brand equity of company.
他以他的义气忠诚和男子气概被认知,但是当他害羞时被动时被喜爱。
He is known for his loyalty and manliness, but he's shy when it gets to love.
从顾客的心理能级出发提出品牌资产由品牌认知度、品牌知名度、品牌联想度、品牌美誉度、品牌忠诚度构成。
From clients mind level, the brand assets are made up of brand cognitive degree, brand awareness degree, brand association degree, brand beauty degree and brand loyalty degree.
品牌符号所蕴含的意义信息传递品牌的内涵,提高品牌在消费者心目中的认知度,影响着消费者的品牌态度、品牌忠诚以及与品牌相关的活动。
Brand symbol meaning implied connotation of the brand messaging, increase brand awareness in the minds of consumers and affect consumers, brand attitude, brand loyalty and brand-related activities.
但是,不断投入到品牌认知和品牌忠诚度建设的努力,将不可避免地在“品牌树立”这一领域获得丰厚的回报。请指正。
But the money and effort being poured into building brand recognition and loyalty will inevitable bear fruit in the heavily label-conscious region.
我们致力于为各种组织机构提供关键性信息,包括顾客以及雇员的满意度,认知程度以及忠诚度。
We are dedicated to providing organizations with key information regarding customer and employee satisfaction, perception and loyalty.
我们致力于为各种组织机构提供关键性信息,包括顾客以及雇员的满意度,认知程度以及忠诚度。
We are dedicated to providing organizations with key information regarding customer and employee satisfaction, perception and loyalty.
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