不管关于垄断的实际情况如何，自由竞争必然产生垄断的观念传播甚广。
Whatever the facts about monopoly may be, the belief that competition inevitably tends to produce monopoly is widespread.
观念传播是观念从生产到消费的重要环节，对观念消费的实现起了至关重要的作用。
And the conscious circulation of idea is of utmost importance to the realization of consumption of idea.
事实上，我们所经历的大多数的观念都不是新鲜的，而是传染性的复制。我们最好能有一套理论，来解释这样的观念传播的过程，好使得我们可以更好的理解具体的情况。
And we might as well try to have a theory of what's going on when that happens, so that we can understand the conditions of infection.
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