...传播观念；传播形态；传播路径 [gap=457]Keywords: Chinese American Literature; traditional Chinese culture; family affection; community affiliation; industrious disposition ..
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观念传播 diffusion of ideas
Setting international communication concept based on experienced brand communication in our country and then using various methods to expand the awareness of our own mass sports brand.
树立立足本土的国际化传播观念并综合运用各种方式扩大品牌的国际知名度。
参考来源 - 形象经济时代大众体育用品品牌传播研究But since the fact was that it was also impossible for people to keep silent absolutely, Zhuangzi tried to carry out this“non-speaking”idea into all of his communication thoughts.
庄子的传播观念突出表现在两个方面:一是他的语言观,集中体现为“言意之辨”;二是人际传播策略方面的探索。
参考来源 - 庄子传播观念初探·2,447,543篇论文数据，部分数据来源于NoteExpress
简言之，媒介批评就是立足于批判的价值立场对媒介活动及其产品和传播观念进行研究。
In short, media criticism is a research which base on the critical value standpoint in the media activities, media products and the concept of communication.
同样重要的是，传统媒体要在竞争中发挥自身优势，更新新闻传播观念和策略，以满足受众对新闻信息的需求。
The traditional media should take the advantage of their own, renew the communication concepts and strategies to meet the audience's demand for news and information.
因此，植入式广告需要在整合营销传播观念的指导下，与其他广告形式和营销因素配合才能达到效果的最大化。
So the product placement should work with other forms of advertising and marketing factors under the guidance of integrated marketing in order to maximize the validity.
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