制造商品牌(Manufacturer Brand)是由制造商推出,并且用自己的品牌标定产品,进行销售。制造商是该品牌的所有者。
零售商自有品牌将会被越来越广泛的运用和开发,中国制造商品牌也面临着新的挑战。
Retailers'private brand would be more and more extensively applied and developed. Our manufacture brands are facing new challenge.
强势的制造商品牌一般对连锁超市企业有较多约束,而对于自有品牌,连锁超市则拥有绝对的控制权,可以不受制造商的制约。
Strong brands the general supermarket chain enterprise have more constraint, and for their own brands, chain supermarkets have absolute control, can not restricted by manufacturers.
皮革商品和服装制造商路易·威登是少数在网络大展拳脚的奢侈品牌之一。
Louis Vuitton, a maker of leather goods and clothes, is one of the few luxury brands to have prospered online.
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