艾克教授的评论是否正确，只有时间能够证明。

Only time will tell whether Prof Aaker's critique is correct.

youdao

这一个案及其结果在书中有更详细的描述。艾克教授的观点是，即使是市场领先产品，也会很快变得没有相关性。

The case - and the outcome - are described in more detail in the book. Prof Aaker's point is that even market-leading products can become irrelevant very quickly.

youdao

大卫·艾克教授在《创造强势品牌》(《Building a Strong Brand》)一书中首次提出了品牌识别的概念。

Professor David Ike "create a strong brand" (" Building a strong brand "), a book first proposed the concept of brand identity.

youdao