艾克教授的评论是否正确，只有时间能够证明。
Only time will tell whether Prof Aaker's critique is correct.
这一个案及其结果在书中有更详细的描述。艾克教授的观点是，即使是市场领先产品，也会很快变得没有相关性。
The case - and the outcome - are described in more detail in the book. Prof Aaker's point is that even market-leading products can become irrelevant very quickly.
大卫·艾克教授在《创造强势品牌》(《BuildingaStrongBrand》)一书中首次提出了品牌识别的概念。
Professor David Ike "create a strong brand" (" Building a strong brand "), a book first proposed the concept of brand identity.
东英吉利大学副校长爱德华·艾克顿教授说，这项任命对菲尔·琼斯而言“不是降级，而仅仅是职责重心的改变”。
The vice chancellor of UEA, Professor Edward Acton, said this was "not a demotion but a shift in emphasis of role" for Phil Jones.
艾克·塞特大学的历史学教授尼古拉斯奥尔姆花费数十年精力来研究这些小生灵。
Nicholas Orme, a professor of history at Exeter University, has spent decades in the company of these little spirits.
为查明科学机构未来几年的储备，我们采访了马里兰大学公园学院公共政策系艾伦·希克教授。
To find out what the coming years have in store for science agencies, we spoke to Allen Schick, a professor of public policy at the University of Maryland, College Park.
艾利克斯-菲利普斯在美国麻省大学提供荣誉课程的联邦学院任助理教授及院长研读课程的负责人。
Alex Phillips is an Assistant Professor and Director of the Dean's Book Course at Commonwealth College, the honors college at the University of Massachusetts.
艾利克斯-菲利普斯在美国麻省大学提供荣誉课程的联邦学院任助理教授及院长研读课程的负责人。
Alex Phillips is an Assistant Professor and Director of the Dean's Book Course at Commonwealth College, the honors college at the University of Massachusetts.
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