你会在客户心目中获得一个较好的展望—在某种程度上，客户和你的工程师处于同一层级，而不是你—在客户眼中你的公司看上去似乎比较强大。
You get better perspectives on the deal - a customer will level with an engineer in a way he might not with you - and it makes your company seem bigger to the customer.
这样翻译比较好：认知-行为模型的重要原则之一在于，通过学习获得的、适应痛苦（烦恼）的模型会随着获得新的认知及行为应对技能而改变。
An important tenet of the cognitive-behavioral model is that learned patterns of adjustment to pain can be changed by learning new cognitive and behavioral coping skills.
因此，很多大学生能够从考证获得较好的回报，而盲目参加考证的一部分大学生辛苦获得的证书却很难得到用人单位的认可。
Accordingly, lots of university students can acquire better repay from certificate examinations, while some of them doing this blindly get rare opportunities to be appreciated by the employers.
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