电梯简报的目标，永远都不会是达成最后的协议或买卖。

The objective of an elevator speech is never to actually close the deal or make the sale.

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你在电梯简报里所传达的小小讯息，将有可能带来大大的效益。

An elevator speech can literally deliver a small message which has a big impact.

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有时候，电梯简报可以开启一大契机，让你稍后再做进一步的行销，我称之为“电梯简报效用”。

Sometimes delivering an elevator speech can lead to a huge opening you can fill later on—the "Elevator Speech Effect".

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