电梯简报的目标，永远都不会是达成最后的协议或买卖。
The objective of an elevator speech is never to actually close the deal or make the sale.
你在电梯简报里所传达的小小讯息，将有可能带来大大的效益。
An elevator speech can literally deliver a small message which has a big impact.
有时候，电梯简报可以开启一大契机，让你稍后再做进一步的行销，我称之为“电梯简报效用”。
Sometimes delivering an elevator speech can lead to a huge opening you can fill later on—the "Elevator Speech Effect".
电梯简报的目的是要引起对方的兴趣，让他们想要在不久之后再度与你会面，从你那边了解到更多的细节。
Its purpose is to pique the listener's interest and motivate them to want to hear your more detailed presentation in the near future.
在电梯简报之后，你仍必须采取进一步的行动，但一段出色的简报可以开启一扇门，促成美好的合作交易。
You still have to follow up and make the right things happen but a great elevator speech can open doors and make great things happen.
在电梯简报之后，你仍必须采取进一步的行动，但一段出色的简报可以开启一扇门，促成美好的合作交易。
You still have to follow up and make the right things happen but a great elevator speech can open doors and make great things happen.
应用推荐