理性广告（Rational Advertising ）指提出事实根据或进行特性比较，通常是展示商品特性、用途、使用方法等关于产品的事实性信息而使消费者形成一定的品牌态度。
基于24个网页-相关网页
当然，儿童向的广告中理性诉求是有限的，因为大多数广告用情感和间接方法对心理状态或联想产生诉求。
Certainly, rational appeals in advertising aimed at children are limited, as most advertisements use emotional and indirect appeals to psychological states or associations.
事件的广告：WSDM定义了广告性能，它定义了创建新型的可管理性资源时要发送的标准事件。
Advertisement events: WSDM defines an advertisement capability that defines a standard event to be sent when a new manageable resource is created.
咱们和客户谈楼顶大字制作广告作用的时候，常常只能是用理性的言语让他体会，不能拿出一套十分实在的数据。
We talk about the role of advertising and customers, often can only be used to make sense of his rational language, can not come up with a very real data.
应用推荐