当然，儿童向的广告中理性诉求是有限的，因为大多数广告用情感和间接方法对心理状态或联想产生诉求。
Certainly, rational appeals in advertising aimed at children are limited, as most advertisements use emotional and indirect appeals to psychological states or associations.
事件的广告：WSDM定义了广告性能，它定义了创建新型的可管理性资源时要发送的标准事件。
Advertisement events: WSDM defines an advertisement capability that defines a standard event to be sent when a new manageable resource is created.
咱们和客户谈楼顶大字制作广告作用的时候，常常只能是用理性的言语让他体会，不能拿出一套十分实在的数据。
We talk about the role of advertising and customers, often can only be used to make sense of his rational language, can not come up with a very real data.
有时广告有效是通过理性让你信服。
文章借助语境假设的观点，分析广告中的基本假设：理性人。
This paper uses "Context Assumption" theroy to analyze the basic assumption in advertisment: the rational people.
现今中国的房地产报道也存在一些问题：软性广告如影随形、理性和专业性不够、舆论监督有待加强。
There are some drawbacks in real estate report, such as soft advertisement problem, lack of ration, profession and public opinion control.
讯息诉求对广告态度有显著影响，以理性诉求较佳。
Message appeals have positive impact on advertisement attitude, especially, rational appeal functions better than emotional message appeal.
“硬卖”（理性诉求）与“软卖”（情感诉求）是广告语篇的两种基本表现手段。
The"hard sell"(rational appeal)and the"soft sell"(emotional appeal)are two basic representational means in the advertising discourse.
研究的结果发现，第一，新奇隐喻从两个方面，即从理性触动的角度，和感性触动的角度，服务于广告的劝说目的。
As a result, we found that first, novel metaphor serves the persuasive purpose of advertisements from two aspects - rational triggering and emotional triggering.
王平：从积极意义上讲，明星广告有它存在的合理性。
Wang Ping: Positively speaking, star advertisement has its rationality of existence.
以上两位广告专家的理性分析确实让我们大开眼界。
The preceding two marketing experts' reasoning analysis has indeed made us broaden our Outlook.
他被已经教他们自己丢弃所有的运动广告员-理性存在的外国比赛的主意诱骗了。
He was beguiled by the idea of alien RACES of hyper-rational beings who had taught themselves to discard all motion.
天花乱坠的广告宣传与现实相比就是它已经大大超出理性人可以支付的预算。
The hype in comparison to the truth is just too far apart for any logical person's budget to handle.
以上几个方面的内容组成了本论文，更详尽、充分地论证了我国建立广告代言人责任机制的合理性与可行性。
Several aspects of the above composes the present paper, more detailed, fully demonstrates the rationality and feasibility of building accountability mechanisms of China's advertising spokesman.
消费者偏好研究应该是商业广告理性的传播导向。
The study of the consumer's preference should be the communication orientation of rational commercials.
无论企业，广告公司还是媒体，他们的经营方式和观念都日趋理性化。
Regardless of enterprise, advertising companies or media, their mode of operation and ideas are more rational.
商业广告产生功效的过程完全是心理性的，是围绕消费者需求、动机、行为等心理开展有针对性地诉求。
The process affected by commercial AD is completely psychological. It aims at consumers' psychology such as their incentive and deed.
商业广告产生功效的过程完全是心理性的，是围绕消费者需求、动机、行为等心理开展有针对性地诉求。
The process affected by commercial AD is completely psychological. It aims at consumers' psychology such as their incentive and deed.
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