渠道战略,也称营销渠道策略(Marketing Channel Strategy/Strategy of Marketing Channel) 是整个营销系统的重要组成部分,它对降低企业成本和提高企业竞争力具有重要意义。是规划中的重中之重。随着市场发展进入新阶段,企业的营销渠道不断发生新的变革,旧的渠道模式已不能适应形势的变化。
... 4、人才战略Talent Strategy 1、产品战略Product strategy 2、渠道战略Channel strategy ...
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营销渠道战略 Marketing channel strategy
市场渠道战略决策 Marketing Channel Strategy and Decisions
设计最佳的渠道战略 Channel Strategy
销售渠道战略 Sales channel strategy
销售渠道战略定位 Distribution Strategy
全渠道战略 Omni-channel
渠道控制战略 channel-control strategies ; control strategies
渠道选择战略 channel selection strategy
渠道节制战略 channel-control strategies
Marketing channel management includes initiating channel strategy、designing marketing channel、selecting channel members、channel management、motivating members、channel conflict management and evaluation and etc.
渠道管理包括制定渠道战略、设计营销渠道、选择渠道成员、渠道管理和渠道成员激励、评估渠道等内容。
参考来源 - 联想分销渠道激励政策研究In the distribution management of industrial product, the distribution channel strategic is a important part that impacts on the integer strategic development of the company, further more it influences the profit model and competition level of the enterprise.
在工业品分销的管理中,分销渠道战略是影响公司整体战略发展,进而影响公司的盈利模式和竞争水平的重要战略。
参考来源 - 宝硕管业分销渠道管理研究·2,447,543篇论文数据,部分数据来源于NoteExpress
以专卖店为主,网络销售为辅的渠道战略。
Franchised store as main channel, supplemented by network sales channel strategy.
面临新的市场环境变化的挑战,新型渠道战略应运而生。
New pattern channel strategy has come into being when facing the challenge of the new marketing environment change.
分销渠道战略的制定与分销系统的设计常常直接影响跨国公司在目标市场的竞争力。
The formulation of distribution channel strategy and the design of distribution system often directly influence the competitive force of transnational companies in their target market.
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