From a cultural point of view, consumer identity is the result of modernity. It has caused the crisis of identity.
这一变化因缘于现代性文化,它既制造了认同的危机,同时为消费认同模式的形成提供了条件。
参考来源 - 论消费社会中的认同问题Chapter III, through the exploration and analysis of questionnaire, the author analysis the leisure consumption identity of the creative class in shanghai, from three aspects in occupation, leisure consumer motivation and cultural values.
第三章,分析调查问卷,从职业类别和休闲消费动机及文化价值观两个方面分析上海创意阶层的休闲消费认同。
参考来源 - 上海市创意阶层休闲消费认同研究·2,447,543篇论文数据，部分数据来源于NoteExpress
研究发现中等城市中产阶层人群运动休闲消费场域与他们的学历、年龄、消费认同、社会地位有很大的关联；
Found that medium-sized city in the middle class people sports and leisure consumer field with their academic qualifications, age, consumer identity, social status, have great relevance;
对于土豆和优酷的好消息是我的研究表明消费者相当喜欢他们的服务并且对其广告的认同感也很好。
The good news about Tudou and Youku is that my firm's research suggests that consumers do love their services and do recall ads the ads they show fairly well.
保护和创造品牌认同对于现代消费文化是至关重要的。
Protecting and creating brand identities is critical to modern consumer culture.
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