本文论及的广告仅限于出版于杂志和报纸中的印刷类消费品广告。
In this thesis, advertising is confined to print consumer advertising published in magazines and newspapers.
对于消费品制造者和零售商来说一样的是，广告和营销的复杂性和成本都增加了。
For retailers and makers of consumer goods alike, the complexity and cost of advertising and marketing have increased.
其次广告投放的类别包括电讯，娱乐，消费品，旅游，交通和零售，他们中5%或者多于5%的预算花在了数字媒体上。
Telecoms, entertainment, consumer goods, travel and transport and retail are in the second tier of spenders, with 5% or more of their budgets spent on digital media.
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