本文论及的广告仅限于出版于杂志和报纸中的印刷类消费品广告。
In this thesis, advertising is confined to print consumer advertising published in magazines and newspapers.
对于消费品制造者和零售商来说一样的是，广告和营销的复杂性和成本都增加了。
For retailers and makers of consumer goods alike, the complexity and cost of advertising and marketing have increased.
其次广告投放的类别包括电讯，娱乐，消费品，旅游，交通和零售，他们中5%或者多于5%的预算花在了数字媒体上。
Telecoms, entertainment, consumer goods, travel and transport and retail are in the second tier of spenders, with 5% or more of their budgets spent on digital media.
消费品集团联合利华的首席营销官SimonClift表示，平均来说，目前该公司在广告版面和时段上所支付的价格比去年要低约5%。
Simon Clift, chief marketing officer of Unilever, the consumer products conglomerate, said that on average, the company was paying about 5 percent less for AD space and time than it did last year.
它是印度最大的个人消费品公司和最大的广告投放商。
It is India's biggest consumer-goods company and biggest advertiser.
目标消费群-针对大众市场的消费品主要依靠广告，而商业和工业产品(目标市场较小)通常更多依靠个人推销。
Target customers -consumer products aimed at mass markets rely mainly on advertising, whereas business or industrial products (with a narrower target market) usually rely more on personal selling.
广告是销售消费品的首选。
销售便利消费品的公司在很大程度上依赖于广告和促销活动来推销产品。
Firms offering consumer convenience products promote them heavily with advertising and sales promotion.
典型消费品在网站得到如下这类事情的评估，象产品规格，可选的颜色，定价，或者一个短的宣传产品的广告说明。
The typical consumer good on a website gets evaluated on things like product specs, available colors, pricing, and perhaps a short blurb extolling the product.
大众消费品一般在大众化报纸上做广告，汽车、化妆品等商品也应该在专业化报纸上作广告，针对集中的消费者。
Masses consumer goods advertise at popular newspaper generally, automobile, cosmetics goods should act as the advertisement at the specialized newspaper too, direct against centralized consumers.
它是印度最大的消费品公司和最大的广告客户。
It is India's biggest consumer -goods company and biggest advertiser.
个人消费品的高销量反映出广告的威力，而不是社会的需求，你是否同意？
The high sales of popular consumer goods reflect the power of advertising but not the real need of society where such products are sold. To what extent do you agree or disagree?
当下做广告之前有一个重要的前提就是大量的日常消费品供给，也就是可卖的东西。
Now there's an important precondition that must exist before you have advertising, and that's a large supply of consumer goods, that is, things to sell.
本公司现有广告位日覆盖人数超过30万人，而千人印象成本极低，非常适合旅游休闲产品、大众消费品和媒体的推广。
Our advertising reaches over 300'000 people every day at a very low CPM. This makes it an ideal platform for travel and leisure products' household goods and media advertising.
目前游戏内置广告主主要集中在交通、日用品和快速消费品等传统行业。
Built-in the current game advertisers mainly concentrated in the transportation, daily necessities and fast moving consumer goods and other traditional industries.
恰恰是由于大量的广告宣传才使得消费品如此便宜。
It is precisely because of the heavy advertising that consumer goods are so cheap.
江苏文艺台对时尚品牌、日用品、耐用消费品具有良好的广告价值；具有高效的到达率、渗透率，千人成本低，广告含金量高。
Jiangsu and Taiwan fashion brand daily necessities and consumer durables have good advertising value; the arrival rate is high penetration 1000low-cost high gold content advertising.
目前传统消费品网络广告份额逐年上升，许多行业已经看好网络广告的巨大媒体潜力。
Current market partition of the traditional consumer goods cyber advertising increased year by year, many industries have been thinking highly of the great potential in online advertising media.
全球-继快速消费品巨头联合利华在其全球主要市场发起了一项媒体策划和广告购买代理的评估后，WPP集团，宏盟集团和Interpublic集团争相参加评估，以增加其在该公司全球媒体帐户中的份额。
Global - WPP, Omnicom and Interpublic are vying to increase their share of Unilever's global media account after the FMCG giant launched a planning and buying review in its key global markets.
去年，Saturn推出的市场营销广告“节约就是酷”在德国大获成功。Saturn是德国最大的零售集团麦德龙(Metro)旗下的电子消费品子公司。
Last year's greatest marketing success was the "thrift is cool" campaign run by Saturn, the consumer electronics arm of Metro, Germany's largest retail group.
去年，Saturn推出的市场营销广告“节约就是酷”在德国大获成功。Saturn是德国最大的零售集团麦德龙(Metro)旗下的电子消费品子公司。
Last year's greatest marketing success was the "thrift is cool" campaign run by Saturn, the consumer electronics arm of Metro, Germany's largest retail group.
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