另外一个难题在于如何说服消费者为“云端”上摸不到的内容付钱。

Another difficulty may be convincing consumers to pay for something "in the cloud" that they cannot touch.

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事实上，消费者为健身活动和产品每年都要支出数十亿美元。

In fact, consumers spend billions of dollars annually on activities and products in their quest for fitness.

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那些资格较老的商家试图以消费者为代价保住自己的优势地位。

Established businesses try to maintain privileged positions—at the expense of consumers.

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So in the summer of 2001, we decided to switch gear from a backend technology provider to a front-end consumer-oriented search service.

于是在2001年夏，公司决定从后台技术提供者,转变为直接面向消费者的搜索服务提供方。

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So notice that this consumer is a distance Y away from Firm 1.

注意这个消费者与公司1的距离为Y

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