搭便车行为基本含义是不付成本而坐享他人之利的投机行为,是指在一个共同利益体中,某人自觉或不自觉地,假装或不道德地像南郭先生一样“滥竽充数”的行为与动机。
在考虑搜索成本及信息搭便车行为的前提下,重新构建消费者决策模型。
Considering the premise of search cost and information-based free-riding behavior, the paper reconstructs the consumer decision-making model.
最后的条件是这中搭便车行为必须显著削弱对信息收集的刺激,并因此威胁信息的质量和存在。
Finally, the free-riding must significantly reduce the incentive to gather information, and so threaten its quality or existence.
在资源宽松信息下个体的效能感最高,但是对亲社会型个体来说,降低了其个人紧迫感,从而鼓励了搭便车行为。
Individuals' efficacy is highest in loose information style, but for pro-social oriented people, this situation reduces their sense of emergency and encourages their free-ride behavior.
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