采用SOA和Web 2.0的策略：考虑用数据联邦(Data Federation)和企业架构集成(Enterprise architecture integration)的模式，降低总的拥有成本。
Adopt SOA and Web 2.0 Strategies: consider the Data Federation and Enterprise architectural integration patterns to reduce the Total Cost of Ownership.
曾有一时，这种策略也有作用，每升级一代产品都能降低近一半的成本。
For a while this made sense: each new generation pared costs by as much as half.
大举进入内容制造领域有违谷歌的核心策略：呈现第三方内容，以尽可能避免风险和降低成本。
Going wholesale into content production would go against Google's core strategy: to present (and profit from) the content of others while bearing as little of the risk and cost as possible.
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