Park等（1991）研究了品牌类型对属性相似度的影响，认为声望性品牌（prestige brand）比功能性品牌（functional brand）更能让消费者感受到更高的属性相似性。
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他们不能建造的东西，他们会去购买，就像他们开始收购沃尔沃和许多其他老牌品牌一样，包括一些地区性品牌。
What they cannot build, they will buy, as they have begun to do with Volvo and many other established brands, including regional ones.
它的战略并未遵循任何传统全球性品牌模式。
Its strategy does not conform to any conventional global brand model.
也有一些区域性品牌，很有意思也很有潜力。
There are also a few regional programs that are interesting and have a lot of potential.
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