态度测量主要应用两种模型：累进型与展开型。

There are mostly two models in attitude measurement: cumulative model and unfolding model.

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它们测量你的态度、动机和做事风格。

These measure your attitude, motivation and work style.

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然后他们测量受试者的态度，影响力最大的是包含咒骂语的讲话，不管是放在开头还是结尾。

When participants' attitudes were measured, they were most influenced by the speeches with the mild obscenity included, either at the beginning or the end.

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