记住在这个经济周期中广告是如何显现出不同的。

REMEMBER how this economic cycle was going to be different (ie, horrible) for advertising?

youdao

你的广告活动时间短于你的产品销售周期。

You committed to an AD campaign that was shorter than your product selling cycle.

youdao

如果你的产品销售周期长于两年，那么你得做好在广告上烧钱的准备——即使它们并不坏——在开始的四到六个月里。

If your product selling cycle is longer than two years, you can expect to lose money on your ads — even if they're good — for the first four to six months.

youdao