...毕业论文|文献综述-新闻传媒MBA论文 关键词：媒介竞争；报业转型；报纸；报纸杂志化倾向 [gap=1360]Keywords: Media competition; Newspaper transformation; The newspaper; Newspapers and magazines tendency ..
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资本介入与媒介竞争 Contemporary Communications
Since the 90's, along with the new dissemination technology widespread application and the medium competition, the mass media dissemination more and more presents demassify tendency.
90年代以来,随着新的传播技术的广泛应用和媒介竞争的日趋激烈,大众传播越来越呈现出分众化的趋势。
参考来源 - 中国电视娱乐节目分众化传播策略研究·2,447,543篇论文数据，部分数据来源于NoteExpress
在传播进入买方市场后，内容成为媒介竞争力的源头。
After communication entering the buyer's market, content becomes the source of media competitiveness.
媒介竞争，实质是对人才的竞争，人力资源永远是组织的中心。
Competition of media is competition of talent essentially, and the human resource is always the center of the organization.
在双边市场理论的框架下，建立了自由进入的电视媒介竞争模型。
This paper built a media firms competition model in the free entry media markets based on the two-sided markets theoretical frame.
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