城市品牌定位是品牌建设的先决条件。
The orientation of city brand is the precondition for the construction of brand.
实施品牌化战略需要厘清城市品牌定位视角的若干原则。
Certain principles about the Angle of the orientation of a city's brand should be made clear when brand strategy is implemented.
本文的主体包括三个部分：一、城市品牌定位理论模型的构建。
After comprehensive literature review, this study aims to build the city brand positioning from the perspective of customer tourists, residents, investors, etc.
应用推荐